Your research budget
builds customers, not ads.
Stop paying Meta and Google for vague impressions. Pay real, verified people directly for their honest opinions — and give them Yield they can spend at companies across the platform. Research that creates real purchasing behaviour.
The problem with paid ads
You pay Meta €20–€80 to acquire one customer who was interrupted by your ad, didn't choose to see it, and leaves no insight behind.
The problem with traditional research
Agencies charge €3,000–€50,000 per project, take 4–8 weeks, and deliver reports that never directly generate a sale or a customer relationship.
What Yield changes
You pay verified people directly for genuine opinions — in 3–7 days. They earn Yield. They spend Yield at platform companies. Your research budget enters the real economy instead of disappearing into an agency margin.
Research value calculator
Based on actual platform pricing — no projections or industry guesses.
Yield vs traditional research — side by side
| What you need | Traditional agency | Yield platform |
|---|---|---|
| Time to first results | 4–8 weeks | 3–7 days |
| Cost per verified response | €25–€60 | You set it (from €0.50) |
| Minimum project cost | €3,000–€50,000 | No minimum |
| Participants choose to engage | No — panel recruited | Yes — explicit opt-in |
| Fraud and quality controls | Varies by agency | Trust tiers, attention checks, fraud scoring |
| First-party data ownership | Limited / agency-owned | Yours, consent-backed |
| Research creates purchasing behaviour | Never directly | Yield earned circulates in platform economy |
| Self-serve, no account manager | No | Yes — live in minutes |
How it works for your brand
Set up your campaign
Pick a template or build custom. Set your budget, target audience, screener, and reward per response.
Participants opt in
Verified people who match your criteria choose to engage with your brand. Consent is explicit and recorded.
They earn Yield
Approved responses credit participants with Yield — spendable at any company in the platform marketplace.
Yield enters the economy
Participants spend Yield at platform storefronts — including yours. Research spend becomes real consumer purchasing power.
Pre-built campaigns for DTC brands
Launch in minutes.
Creative A/B Validator
Know your winning ad before you spend on media
Upload 2–5 ad variants. Real participants rank them, explain their preference, and rate click intent. Know your winner with statistical confidence before committing your media budget.
Price Sensitivity Meter
Find your optimal price point with the Van Westendorp method
Four targeted questions reveal the exact price range real buyers find acceptable. Get the optimal price point, acceptable range, and resistance threshold — backed by 200+ real responses.
Product-Market Fit Validator
Validate your next SKU with real buyers before launch
Uses the Sean Ellis PMF benchmark. Participants evaluate your product concept, report willingness to pay, and tell you what would stop them buying. >40% 'Very disappointed' score = you have PMF.
Competitor Intelligence Survey
Know exactly why buyers choose competitors over you
Survey buyers in your category who are NOT your current customers. Discover which brands they use, what they love and hate, and the exact trigger that would make them switch to you.
Brand Health Pulse
Track awareness, consideration, and loyalty over time
Run quarterly brand health checks across unaided/aided recall, brand consideration, NPS, and key attribute associations. Build a rolling picture of your brand's position in the market.
Customer Retention Research
Win back lapsed buyers. Prevent future churn.
Survey former buyers who've stopped purchasing. Find the exact moment they disengaged, what drove them away, and what offer or change would bring them back. They earn Yield they can spend in your store — creating a natural win-back loop.
Ready to start?
Free to set up. First campaign live in under 10 minutes. You set the budget and reward.